Favor

Horse delivery, yee-haw.

Favor Delivery wanted to tie their horse (metaphorically speaking) to Texas. I had an idea. For April Fools’ Day, we ran a push and social campaign to sign up new drivers riders to deliver by horseback. They shared it with hundreds of thousands of customers and drivers across Texas. Before the sun had set, Favor had signed up a fair few cowboys. I hear they still get email requests for riders.